Eau Palm Beach
Resort & Spa
scope of work
social media marketing
Industry: Hospitality (Resort).
Project Highlight: We took Eau’s Instagram from 10,500 followers to 30,000 in less than 9 months.
Eau Palm Beach Resort & Spa is a prestigious gem among Palm Beach's exclusive Forbes Five-Star resorts and one of only eight in the entire state of Florida. Our primary aim was to encapsulate the essence of Eau resort's vibrant identity while ensuring an engaging digital experience for its audience. We leveraged our successful social media strategies which led to a remarkable surge in Instagram followers and heightened engagement.
PROJECT GOAL
Our primary goal was to establish brand loyalty for the Eau Palm Beach Resort & Spa, a five-star resort located in South Florida. We also were tasked with increasing engagement and growing their social media presence.
10,500 followers
to 30,000 followers
in less than 9 months.
averaging 1,000+ new followers per month.
impressions across all platforms
increased 37%
under our team’s guidance and management.
We planned and executed content calendars for the resort 30 days in advance every month. This ensured the internal marketing team at the resort had adequate time to provide feedback and request any changes. The posting cadence included posts 6x per week on each channel.
We provided live social media coverage for various events at the resort including an on-site beer festival and an exclusive champagne dinner series. Live coverage took place on Facebook and Instagram stories. Instagram story views grew 48% under our team’s management.
